Sales & Leads Generation

Prerequisite

Minimum Intermediate or equivalent ,Having a Personal Computer (with average specifications) . Able to read, write and understand the English language, best if speaking skills are proficient.

Course Description

Welcome to the Lead Generation Mastery course! This comprehensive training program equips with the skills and strategies needed to excel in lead generation. Covering various techniques such as cold emailing, LinkedIn prospecting, cold calling, PPC advertising, data scraping, and more, you'll gain a deep understanding of generating organic leads and leveraging platforms like Facebook, Google, Instagram, LinkedIn, and Quora. Additionally, you'll explore lead capture, nurturing, and conversion strategies, as well as essential tools and lead magnet creation.

What you will learn

Proficient in crafting compelling cold emails, utilizing LinkedIn to build targeted networks, conducting effective cold calls, leveraging data scraping techniques, and utilizing lead generation tools. Understand how to generate organic leads through content marketing and SEO, and effectively generate leads from popular platforms.

Course Outline

• Week 1

  • Overview of the course objectives and structure
  • Understanding the importance of diverse lead generation techniques
  • Exploring the fundamentals of cold emailing for lead generation.

• Week 2

  • Deep dive into LinkedIn prospecting for lead generation
  • Building an effective LinkedIn profile and connecting with potential leads
  • Crafting personalized messages for impactful outreach.

• Week 3

  • Introduction to cold calling as a lead generation strategy
  • Techniques for initiating conversations, overcoming objections, and capturing interest.

• Week 4

  • Role-playing exercises: Simulated cold calling scenarios
  • Understanding the role of PPC advertising in lead generation.

• Week 5

  • Exploring ethical data scraping methods to identify potential leads
  • Best practices and considerations when utilizing data scraping techniques
  • Transforming scraped data into actionable leads

• Week 6

  • Overview of essential lead generation tools and software
  • Hands-on experience with popular tools for various lead generation techniques
  • Evaluating tool effectiveness and integrating them into your strategies.

• Week 7

  • Understanding the impact of content marketing on lead generation
  • Crafting engaging content to attract and retain organic leads
  • Applying SEO techniques to enhance content visibility.

• Week 8

  • Leveraging Facebook, Instagram, and Quora for effective lead generation
  • Adapting content for different social media platforms to capture leads
  • Measuring success and refining strategies based on platform analytics.

• Week 9

  • Implementing lead capture techniques and optimizing landing pages
  • Developing comprehensive lead nurturing campaigns for sustained engagement
  • Strategies for converting leads into customers and measuring conversion rates.

• Week 10

  • Creating irresistible lead magnets to entice potential leads
  • Designing impactful landing pages for distributing lead magnets
  • Case studies: Successful lead magnet examples and their impact on lead generation.

• Week 11

  • Exploring advanced tactics for converting leads into paying customers
  • Utilizing retargeting and personalized follow-up techniques
  • Analyzing and refining lead conversion processes.

• Week 12

  • Introduction to data-driven decision making in lead generation
  • Measuring and analyzing lead generation performance using analytics tools
  • Final project: Applying data insights to optimize a lead generation strategy.

Grading Criteria

Particulars	Marks (%)
Quizzes	20
Class Participation/ Attendance	15
Projects	25
Final Projects	40
Total	100